马上

Horse year is here, and we're so excited that the 17-foot long poster on our wall proclaiming 马到成功--"when the horses are here, success comes with them"--is now more relevant than ever. A lot of advertisements are using the word 马上, which means something like "immediately" but, if you literally translate the two characters, is read as "on a horse"... like when someone in sports or at work tells you to "get on your horse" and hurry up.